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Esteban Cervi

Built in tech, delegated it, and emigrated. Psychologist. Dad. Persistent by nature. Fan of education, psychology, and technology.


Tech entrepreneur currently focused on exploration, learning, and personal projects.
I've started ventures 40+ times since I was 16. 36 failed, but 4 went really well. In 2020 I became a father, and between that and the pandemic, my priorities got reshuffled. That's why in 2021 I delegated everything and moved to Europe.

I'm passionate about thinking, creating, and launching. Also about helping others start ventures and make them work.
In my companies I built websites, podcasts, newsletters, ads, SEO, and I prepared and gave courses and in-person talks to crowds of up to 1,000 people, and most recently I wrote a book just for the fun of it.
I'm interested in exploring ideas and building experimental projects that solve problems I see in the world, out of curiosity and a drive to learn. I'm not interested in unicorns — small businesses, yes.

In 2020, because of the pandemic and becoming a father, I delegated the operations of my tech ventures to a great team across Latam and the US.
In 2021 a Spanish tech company invited me to collaborate with them, so I emigrated to Spain with my family.
I play a lot with my daughters, which matters most. I also spend a lot of time researching AI tools, building prototypes, and studying pedagogy, psychology, and artificial intelligence.

You can mostly find me on X, Instagram, and LinkedIn.

What I'm up to now:

- I'm putting a lot of hours into Inventiva Cloud and experimenting with AI.

If you're an entrepreneur, my book might interest you:

Book cover: El emprendedor en la arena

El emprendedor en la arena (Spanish)

⭐️⭐⭐⭐⭐ on Amazon and Good Reads
🔥 800+ copies sold. Top 10% of self-published books.

I wrote a book with everything I wish I'd known before starting a tech venture. It's an easy, friendly read where I share everything I learned from failing many times as an entrepreneur, along with what actually worked to build companies without investors, without offices, with 100% remote teams and 100% delegated operations. I wrote it for my daughters and for my past self, and I don't make a living off the book — in fact, everything it earns goes to the Craneosinostosis.org support fund.

Buy on Mercado Libre Argentina (OUT OF STOCK)
Buy on Amazon Europe
Buy on Amazon USA

What I've built:

- In 2001, at 16, I created La Covacha Underground: a website, IRC, and cybersecurity newsletter (6,000+ subscribers). I remember how my parents and I nearly lost our house and jobs during the crisis.

- In 2002 I founded Neolo, so entrepreneurs and small businesses could build and host a website or online store with their own domain. I delegated it in 2020.

- In 2004, at 18, I started studying Psychology while running my ventures and also teaching at a tech institute. People in the elevator thought I was a student, since I was the youngest one in the room.

- In 2005 I created an SEO and digital marketing agency: Incremente. After a few years I realized an agency runs on time for money and wasn't giving me the ROI I wanted, so I understood I wanted to build projects I could leverage through software, not through my own time.

- In 2018 I founded Pulsión Digital, an online school with live and self-paced courses to learn digital skills in marketing, communication, and entrepreneurship. I fully delegated it in 2021.

- Between 2018 and 2020 I advised several political parties, running digital campaigns for government elections. I also offered digital reputation services to politicians and business owners.

- In 2021 I moved to Spain and created the free community Tech en Europa, with 3,000+ Argentine expats working in tech and living in Europe.

- In Europe I collaborate with Fossity and Inventiva Cloud, who opened the door for me to Spain.

- With my 4-year-old daughter I created a podcast of children's stories for young entrepreneurs, and we also created Kids Sapiens: a mental gym for kids used by 400+ families to play and learn. FREE.

- Claude Code changed my life. For someone who loves creating, it's the best thing there is — I spend countless hours turning ideas into reality. Either we ride the wave, or it drowns us. Better to ride it, it's amazing.

- Some of the projects I've been building (there are more, but they're not public):
* Bookreels: Most of my digitized library, with each book summarized into 10 key ideas.
* Interviewer Practice conversations in English or Italian to learn a language. It uses Vygotsky's pedagogy and other frameworks — for example, it plays back a better-articulated version of what you just said, then gives you a summary.
* Vulnario Get instant notifications about vulnerabilities in your tech stack.
* Secure Kids: Take a photo of a place and it tells you if it's safe.
* Islas de la Unión A proposal for co-sovereignty and a joint government between Argentina and the United Kingdom over the Falkland/Malvinas Islands.
Mobile phone addiction I built a team of AI agents working on a project to document extreme mobile phone use as an addiction, with the goal of having it included in the DSM.

What I believe:

More of my ideas on my Substack.

- Most schools and universities are obsolete, but they're comfortable doing the same thing they've done for the last 10 years, and many haven't even noticed yet. They're still running the same educational model as decades ago, as if we were still in the factory era of the industrial revolution. They're built on obligation, not curiosity. And personalization is nearly nonexistent. Today the world's knowledge costs $20 with any AI subscription. What kids should actually be learning for the future, they only pick up tangentially (autonomy, teamwork, relationships, conflict resolution, creative thinking, strategic thinking, perseverance, discipline, etc). That's why I created Kids Sapiens.

- Most parents look for "daycare" for their kids, not spaces that challenge them and invite them to grow.

- The reason your company isn't growing usually isn't rational — it's almost always rooted in something neurotic (conflicts, fears, lack of desire, etc). That's why therapy matters. In my opinion, anyone who goes to therapy is one step ahead in being able to see the matrix. And anyone who studies the human mind, two steps or more.

- Most companies still demand office presence and clocked hours, even for responsible, senior people who need a clear head to make important decisions that take minutes to resolve. They still act as if they govern employees' lives the way they did 150 years ago. That's why since 2014 I've had remote, async work at Neolo. Whenever I can, I push back against pointless in-office requirements.

- Having money is great, but it's much better to have time to play with your kids, see your friends, read a book, and have coffee. Few people manage that, and paradoxically, loneliness sets in once they do.

- Life is too short for bad coffee and bad wine. I'd rather have little and good than a lot and mediocre.

- The economic and political system is broken by the ongoing devaluation of currencies across Europe and Latam. On top of that, there's a demonization of entrepreneurship in both regions. A system that creates dependents of a central power is sealed shut by an education system that doesn't invite creative thinking or entrepreneurship. That's why starting a business is revolutionary, and everyone should try it.

- We should question things more, as much as we can. But question with the goal of improving, not just to rant. Almost no one questions anything — everyone accepts the reality others created exactly as it is.

- Most people who criticize you online hide behind a fake identity because they're not brave enough to show their face.

- "Social media" companies run on a business model built to create addiction so they can show you ads. You should use them, because they give you leverage, but as a creator of content, not a consumer. It's better to consume newsletters, websites, communities, and a few podcasts, which have fewer addictive elements and are worth more for their actual content. That's why I created Neolo.

- Building things is the best way to change and improve the world. Everyone should try it, but most people just complain, and a few others just criticize. Almost no one builds. You need to be part of the creator minority.

- Self-awareness is the most powerful thing we have, and what most sets us apart from everything else that exists in the universe as we know it. We should encourage self-perception and self-knowledge.

- Psychology focuses a lot on studying disabilities and disorders — which matters — but it should also focus more on giftedness.

- We can disagree, change our minds or not, and still get along.